The tenth MEKST Conference was held in Novi Sad, bringing together over 800 students of tourism, hospitality, gastronomy, marketing, and business from 27 universities and higher education institutions across 15 European countries. The Faculty of Organizational Studies "Eduka" (currently transitioning) was the gold partner of this prestigious event, whose founder is our lecturer, Nemanja Dimić.

The conference was opened by Prof. Dr. Slavica Đukić Dejanović, the Minister of Education in the Government of the Republic of Serbia, and representatives of the AP Vojvodina in the field of tourism. The speakers shared their extensive experiences in neuromarketing in tourism, artificial intelligence, hotel management, and event management.