In Novi Sad, the eleventh MEKST conference was held, bringing together around 400 students of tourism, marketing, and management from the region, representing over 20 faculties and universities. The conference was officially opened by Nemanja Dimić, the visionary creator of the conference, and Prof. Dr. Srđan Milošević from our faculty.

The working part of the conference was divided into three sessions. The first session, “Skills That Sell: How to Stand Out in the Business World,” was made possible in collaboration with the “Coca-Cola Youth Empowerment” initiative. Participants in the first session included Nemanja Antić, owner of Military Shop, Nebojša Mandrapa, partner and director of New Media Team, and Radovan Perović from the Public Speaking Center. The second session highlighted our faculty. The panel, “Education for the Future: A Combination of Formal and Informal Learning,” was led by Prof. Dr. Filip Đoković, with panelists including Nataša Mićević from Hotel Crni Vrh, who is also a lecturer at FOS Eduka; Tamara Stojković from the podcast BUSINESS STORIES (FOS Eduka is a strategic partner of the BUSINESS STORIES conference); Željana Babić as the founder of the startup Xsenios Academy and an educational partner of FOS Eduka; and Miloš Vasić from Vascom Digital.

The conference continued with a motivational speech by athlete Bojana Jovanović. The final session was led by Dolores Milošev Erdeg, journalist and producer of the podcast “Healthy Story with Dolores.” The session's topic was “The Art of Promotion on Instagram.” Panelists included Marko Marijoković, social media specialist and influencer, Ivana and Goran Babić (Two Backpacks, Escape from the Office), and Jelena Pavlović (Ruža Discovers).

The Faculty of Organizational Studies „Eduka“ once again proudly served as the strategic partner of the MEKST conference this year.