Hospitality Business and Event Management

Hospitality Business and Event Management

Advance the hospitality business through exceptional event management.

3 YEARS
180 ECTS

The tourism industry is the first to recover during crisis periods, as seen during the ongoing pandemic. Therefore, the need for highly educated, proactive professionals in hospitality and event management in our region has never been more pronounced.

Combine knowledge of hospitality and event management to create unforgettable guest experiences and improve business results.

The studies are designed to provide both theoretical knowledge and specific, current skills that will contribute to students' employment at the graduation stage. The study model includes six study trips to renowned tourist destinations and hotels belonging to international hotel chains in Serbia and the region. Additionally, internships are mandatory starting from the first year, with a total of four professional internships mentored by sector managers and school instructors. This means that students will gain detailed insight into at least four credible hotels and companies, building significant business contacts in their student-business portfolio.

Hospitality Business and Event Management

52

companies involved in program implementation

  • 37 lecturers engaged in the elective area
  • 3 mandatory internships – one for each year of study
  • 3 international projects students participate in every year
  • 52 hotels and other companies involved in program implementation
  • 5 software solutions used in teaching
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Each specialized subject includes work on the latest software for hotel operations and event management. Upon completing specialized courses, internationally recognized certificates are awarded. During studies, exclusive German hotel software PROTEL and OCTOPOS are used. For subjects related to destinations and hospitality studies, software solutions for revenue management in hospitality such as GuestJoy, RoomPriceGenie, and TMRW Hotels are utilized.

In this area, you will learn how small family hotels and hotels within global corporate chains operate, how to create concepts, and organize congresses, conferences, seminars, corporate events, festivals, and concerts.

The program is supported by the Association of Hoteliers of Serbia HORES, the MEKST event, the consulting company MOREHotelier, and the software solutions company HSS Solutions.

Courses

Year I

  • Economics and Business Organization
  • Management
  • English Language 1
  • Business Statistics with Mathematics
  • International Economics
  • Psychology
  • Business Informatics
  • Entrepreneurship
  • Business Behavior Culture (I1)
  • Environmental Management (I1)
  • Tourism and Modern Economic Concepts (I1) – 2023/24
  • Professional Practice I

Year II

  • Commercial Law
  • English Language 2
  • Business Communication
  • Marketing
  • Human Resource Management (I2)
  • Ethics (I2)
  • Hotel Business Operations (I2) – from 2023/24
  • Financial and Accounting Operations
  • Electronic Business
  • Project Management (I3)
  • Strategic Management (I3)
  • Event Planning and Financial Management (I3)
  • Revenue Management and Controlling in Hospitality (I3) – from 2023/24
  • Operational Management (I4)
  • Change Management (I4)
  • Accommodation Sector Management (I4) – from 2023/24
  • Principles of Event Organization (I4) – from 2023/24
  • Professional Practice II

Year III

  • Public Relations
  • Family Business Management
  • Financial Management
  • Development and Implementation of Business Plans
  • Nonprofit Organization Management (I5)
  • Industrial Management (I5)
  • Hotel Engineering (I5)
  • Strategic Management of Business Events (I5)
  • Money, Banking, and Insurance
  • Quality Management
  • Corporate Culture (I6)
  • Market Analysis (I6)
  • Business Excellence in Hospitality (I6)
  • Trends in the Event Industry (I6)
  • Professional Practice III