Business Psychology

Business Psychology

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4 YEARS
240 ECTS

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Psychology studies various mental processes, from conscious to unconscious, including cognitive and motivation-based psychological processes that strongly influence the behavior of individuals and groups.

More than a degree, launch your career!

Interactions at work and in everyday life are highly complex – determined by thoughts, feelings, and actions. Every day, we need to make decisions, motivate ourselves, and function with others in different situations. Explore the complex dynamics of human relationships both at work and in daily life through the study option Business Psychology at the Faculty of Organizational Studies Eduka.

Applied Psychological Knowledge

100%

acquisition of modern skills and competencies

  • Understanding human behavior
  • Recruitment and headhunting
  • Career development
  • Organizational culture and changes
  • Psychological assessments
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Coaching

Here and now

Supporting companies

  • High-potential coaching
  • Coaching process
  • Conflict management
  • Individual coaching
  • Group coaching
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Where Can I Work?

3 sectors

Private, public, and civil sectors

  • Human resources sector
  • Private practice
  • Consultant for various companies
  • Part of a marketing research team
  • Corporate communications specialist
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While classical psychology studies are more scientific and empirical, studying business psychology allows you to take a practical path in one of the psychology fields. Unlike traditional psychology studies, business psychology subjects are designed for practical application, preparing you to become an expert in fields such as business, health, media, and communication psychology. Bridge the gap between theory and practice in the world of psychology by studying business psychology.

Key Topics and Subjects

  • Organizational Psychology
  • Psychology of Social Interaction
  • Psychological Counseling
  • Conflict Management and Mediation
  • Occupational Psychology
  • Applied Diagnostic Methods
  • Methods of Individual and Group Counseling
  • Business Communication and Practical Problem Solving
  • Systematic Counseling and Coaching
  • Health Psychology – Stress and Coping
  • Agile Management and Leadership
  • Organizational Development and Change Management
  • Corporate Communications and PR

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Professional practice is mandatory and takes place in companies and enterprises with human resources departments. Additionally, students participate in various scientific and professional projects in business psychology, marketing, management, and human resource management.

Teaching is exclusively interactive and conducted by distinguished experts with recognized scientific and practical results. Upon completing the study program, you will earn the title Graduate Psychologist.

Through theory and the analysis of research and business cases, students acquire applicable knowledge. The knowledge gained at the Faculty of Organizational Studies Eduka is transdisciplinary, enabling students to respond to changes quickly, effectively, and on time, even to initiate them.

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Study and Work

With the help of modern information technologies, all students who are employed and unable to attend classes regularly can follow and attend lectures through multimedia teaching materials, regular consultations with professors and lecturers via email and the TEAMS platform, electronic literature, online exam registration, and practical teaching repositories. Employed students follow classes through subject pages, while exams and colloquiums are taken like regular students, and attendance points can be compensated through additional assignments.

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The program is accredited by the National Accreditation and Quality Assurance Body in Higher Education – certificate of accreditation for undergraduate academic studies Psychology.

The tuition fee for the 2025-26 academic year is 2.800 euros in its dinar equivalent. The first installment is 500 euros in its dinar equivalent, and the remaining amount can be paid in 11 monthly installments. Digital teaching materials are included in the tuition fee.

Program

Year I

  • Cognitive Processes in Business Decision-Making
  • Biological Foundations of Leadership and Employee Motivation
  • Creativity in Developing Organizational Innovations
  • The Role of Emotions in Team Management
  • Quantitative Methods in Labor Market Analysis
  • Psychological Factors in Recruitment and Selection
  • Academic Skills

Year II

  • Psychology of Learning in Organizational Training
  • Psychometrics in Employee Assessment
  • Leadership Development through Understanding Personality
  • Social Psychology of Teamwork
  • Corporate Culture and Mental Health at Work
  • Economics of Tourism from the Perspective of Consumer Psychology
  • The Role of Foreign Languages in Negotiation

Year III

  • Organizational Psychology and Change Management
  • Psychology of Marketing and Consumer Loyalty
  • Business Decision-Making and Emotional Intelligence
  • Social Pathology in the Workplace
  • Corporate Culture and Diversity
  • Human Resource Management in Global Companies
  • Educational Psychology

Year IV

  • Health Psychology and Stress Management at Work
  • Psychology of the Digital Environment in Organizations
  • Political Psychology in Strategic Decision-Making
  • Psychodiagnostics in Career Development
  • Human Resource Management through Psychological Interventions
  • Psychology of Marketing in the Digital Era
  • Psychological Interventions in Leadership Development