Business Psychology

Business Psychology

Let's talk

4 YEARS
240 ECTS

Psychology studies various mental processes, from conscious to unconscious, including cognitive and motivation-based processes that strongly influence the behavior of individuals and groups.

More than a degree, launch your career!

Interactions at work and in everyday life are very complex – they are shaped by thoughts, emotions, and actions. Every day, we make decisions, motivate ourselves, and work with others in different situations. Explore the complex dynamics of human relations at work and in everyday life through the Business Psychology study program at the Faculty of Organizational Studies Eduka.

Applied Psychological Knowledge

100%

Acquiring modern skills and competencies

  • Understanding human behavior
  • Recruitment and headhunting
  • Career development
  • Organizational culture and change
  • Psychological assessments

Coaching

Now also here

Support for companies

  • High-potential coaching
  • Coaching process
  • Conflict management
  • Individual coaching
  • Group coaching

Where can I work?

3 sectors

Private, public, and civil sectors

  • Human resources departments
  • Private practice
  • Consulting for various companies
  • Marketing research teams
  • Corporate communications expert

While classical psychology is more empirical and research-focused, studying business psychology allows you to take a practical approach in one of the psychology fields. Unlike traditional psychology programs, business psychology courses are designed for practical application, preparing you to become an expert in areas such as business, health, media, and communication psychology. Bridge the gap between theory and practice in psychology by studying business psychology.

Key Topics and Courses

  • Organizational Psychology
  • Psychology of Social Interaction
  • Psychological Counseling
  • Conflict Management and Mediation
  • Occupational Psychology
  • Applied Diagnostic Methods
  • Individual and Group Counseling Methods
  • Business Communication and Practical Problem Solving
  • Systematic Counseling and Coaching
  • Health Psychology – Stress and Coping
  • Agile Management and Leadership
  • Organizational Development and Change Management
  • Corporate Communications

Professional practice is mandatory and takes place in companies and organizations that have human resources departments. Students also participate in various scientific and professional projects in the fields of business psychology, marketing, management, and human resources management.

The classes are exclusively interactive and led by prominent experts with recognized academic achievements and practical experience. Upon completion of the program, students earn the title of Graduate Psychologist.

Through theory, research analysis, and business case studies, students gain applicable knowledge. The knowledge acquired at the Faculty of Organizational Studies Eduka has a transdisciplinary character, allowing students to respond quickly, effectively, and timely to changes, and even initiate them.

Study and Work

With the help of modern information technologies, all students who are employed and cannot attend classes in person can regularly follow and attend lectures through multimedia educational content, regular consultations with professors via email and TEAMS, access literature electronically, register for exams online, and attend practical classes. Employed students follow classes via the course pages, while exams and tests are taken like regular students, and attendance points can be made up through additional assignments.

The program is accredited by the National Body for Accreditation and Quality Assurance in Higher Education – accreditation certificate for undergraduate academic studies in Psychology.

Program

Year I

  • Cognitive processes in business decision-making
  • Biological foundations of leadership and employee motivation
  • Creativity in developing organizational innovations
  • The role of emotions in team management
  • Quantitative methods in labor market analysis
  • Psychological factors in recruitment and selection
  • Academic skills

Year II

  • Learning psychology in organizational training
  • Psychometrics in employee assessment
  • Leadership development through personality understanding
  • Social psychology of teamwork
  • Corporate culture and mental health at work
  • Tourism economics through the lens of consumer psychology
  • The role of foreign languages in negotiations

Year III

  • Organizational psychology and change management
  • Marketing psychology and consumer loyalty
  • Business decision-making and emotional intelligence
  • Workplace social pathology
  • Corporate culture and diversity
  • Human resources management in global companies
  • Educational psychology

Year IV

  • Health psychology and stress management at work
  • Digital environment psychology in organizations
  • Political psychology in strategic decision-making
  • Psychodiagnostics in career development
  • Human resources management through psychological interventions
  • Marketing psychology in the digital era
  • Psychological interventions in leadership development