The Faculty of Organizational Studies "Eduka" Belgrade invites psychology students and teaching staff to a guest lecture titled "Neuromarketing – Stimuli in Practice", which will be held on November 18th at 7 PM by Nikola Učur.
The lecture will demonstrate how neuroscientific principles can enhance marketing and communication through practical examples and audience interaction. It is organized as part of the Cognitive Psychology course, aiming to show how attention shapes user behavior, how functional and structural blockages influence decisions, and how to use neuromarketing stimuli to create more effective strategies and campaigns.
Nikola Učur, better known as Siva Ćelija (Grey Cell), is a PhD candidate at the Faculty of Technical Sciences in Novi Sad. His specialties are neuromarketing, branding, and neurodesign, through which he explores psychological and emotional responses of consumers to content. He actively educates the public on these topics via social media and an educational center under the brand Siva Ćelija, as well as through media appearances, being recognized as a resource for modern marketing technique advice. Several of his socially responsible projects have been acknowledged and awarded by the Faculty of Philosophy and various foundations. Učur is known for combining artistic skills with expert knowledge in marketing and psychology.
If you want to understand why some content captures attention while others go unnoticed, how to reach your audience faster and leave a lasting impression, this lecture is the right place for you. You will learn how to combine psychology and marketing into a tool that delivers results.
"Come and discover the principles that change the way people make decisions – and learn how to apply them immediately in your work," says the lecturer.
