How do appearance and social recognition shape motivation for physical activity among young people? Do women exercise more often for external reasons? And do age differences really divide us when it comes to intrinsic motivation for movement?
These important questions were answered by professors from our faculty, Prof. Dr. Ivana Jošanov Vrgović and Assoc. Prof. Dr. Duško Petrović, as part of a study they conducted from December 2024 to February 2025. The study included 204 participants of different genders and ages, and motivation for physical activity was examined using the renowned Exercise Motivations Inventory – EMI-2 scale.
The results revealed something that might surprise many: although there are no significant differences in intrinsic motivation (such as personal satisfaction, mental health, or a sense of achievement) among generations and genders, Generation Z stands out with significantly stronger extrinsic motivation. Unlike Generation X, young people are more driven by appearance, image, and social recognition.
It is also interesting that, although gender itself did not have a significant impact, women – regardless of generation – show a greater tendency toward external motives compared to men.
This research raises important questions for everyone involved in promoting a healthy lifestyle, working with young people, as well as organizing work environments that encourage physical activity among employees.
The research results are available to all who are interested in the topic of motivation, health, and well-being – both current and future students, as well as the professional community. Let’s take care of ourselves – physically active people are more resilient to stress, mentally more stable, and more productive. True motivation is the start of every better day!
