Our Psychology and Business studies help you recognize and develop the skills needed to lead people and companies in the era of digital transformation. The world needs business leaders who can turn both corporate and startup visions into reality. That is why Psychology is key for business transformation.

Step into a world of endless possibilities!

The Psychology and Business program, part of the Business Excellence and Organization study program, will help you become a psychologist with deep understanding of human and team relationships, as well as a manager capable of making and applying high-quality business decisions. It is a unique multidisciplinary program.

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Why choose this program?

• Wide range of career opportunities: Combining psychology and business knowledge allows you to apply for various roles, including HR, marketing, management, consulting, and more.
• Better understanding of human behavior: Knowledge of psychology helps you understand motivation, behavior, and interactions in business environments, which is useful for leading teams, sales, and client relations.
• Management skills: Studying business provides managerial, organizational, planning, and strategic thinking skills that are valuable across all business areas.
• Entrepreneurial opportunities: Combining psychological and business knowledge is a strong foundation for starting your own business or consulting practice.
• Greater employability: Dual expertise makes you more attractive to employers seeking candidates with diverse skills and knowledge.
• Better negotiation and communication skills: Understanding psychological principles helps you communicate effectively, understand others' needs, and negotiate successfully.
• Problem-solving ability: Combining psychological and business skills enables a holistic approach to problems, leading to innovative solutions.
• Specialization opportunities: After completing your bachelor's studies, you can specialize in specific areas of psychology and business in further studies or your career.

The program is accredited by the National Body for Accreditation and Quality Assurance in Higher Education– accreditation certificate of the Bachelor's program Business Excellence and Organization.

Key areas of study in the Psychology and Business program

• Personality Psychology;
• Team and Organizational Psychology;
• Individual and Systemic Coaching;
• Business Decision Making;
• Industry and Business 6.0;
• Advanced management, marketing, and business practices;
• Foundations of Economics.

Unique study experience in the Psychology and Business program

• Exceptional teaching
• Practical work every semester
• Professional internships with our partners
• Attendance at the BIZNIS PRIČE conference
• Group work with up to 20 students
• Create your own customized program
• Study at a partner university for one semester