Our Psychology and Business studies help you recognize and develop the skills needed to lead people and companies in the era of digital transformation. The world needs business leaders who will turn corporate and startup visions into reality. That’s why Psychology is key to business transformation.

Step into a world of endless possibilities!

The program Psychology and Business within the study program Business Excellence and Organization will help you become a psychologist who profoundly understands relationships among people and teams and a manager capable of making and implementing high-quality business decisions. It is a unique multidisciplinary program.

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Why this program?

• Wide range of career opportunities: Combining knowledge of psychology and business allows you to apply for various roles, including human resources, marketing, management, consulting, and more.
• Better understanding of human behavior: Knowledge of psychology can help you better understand motivation, behavior, and interactions in a business environment, which is useful for team leadership, sales, and client relationship management.
• Management skills: Studying business provides you with managerial skills, organizational skills, planning, and strategic thinking essential in all business areas.
• Entrepreneurial opportunities: Combining psychological and business knowledge can be an excellent foundation for starting your own business or consultancy practice.
• Increased employability: With dual expertise, you can be more attractive to employers looking for candidates with diverse skills and knowledge.
• Better negotiation and communication skills: Understanding psychological principles helps you communicate more effectively, understand the needs of other parties, and negotiate more successfully.
• Problem-solving capability: The combination of psychological and business skills enables you to approach problems holistically, leading to innovative solutions.
• Specialization opportunities: After completing undergraduate studies, you can specialize in specific areas of psychology and business in further studies or your career.

The tuition fee for the 2025-26 academic year is 2.100 euros in its dinar equivalent. The first installment is 500 euros in its dinar equivalent, and the remaining amount can be paid in 11 monthly installments. Digital teaching materials are included in the tuition fee.

The program is accredited by the National Accreditation and Quality Assurance Body in Higher Education – certificate of accreditation for undergraduate academic studies Business Excellence and Organization.

Key areas studied in the program Psychology and Business

• Psychology of Personality;
• Psychology of Teams and Organizations;
• Individual and Systemic Coaching;
• Business Decision-Making;
• Industry and Business 6.0;
• Advanced Knowledge and Business Practices in Management, Marketing, and Business;
• Fundamentals of Economics.

Unique Study Experience in the Psychology and Business Program

• Exceptional teaching
• Practical work during each semester
• Professional practice with our partners
• Attendance at the BUSINESS STORIES conference
• Work in groups of up to 20 students
• Design your program
• Study at a partner university for one semester